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Before vs After: Burnout Shift
RecognitionPortfolio2026
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Life Coach Veronica
Full-Service Brand + Marketing
Full-Service Brand + Marketing
Good content doesn't start with a caption. It starts with understanding what a business is trying to communicate, who it's talking to, and what needs to shift in the audience for them to take action.
My approach is strategy first. Every piece of content produced for a client is mapped to a broader goal, whether that's building trust, driving enquiry, or establishing authority in a crowded space.
From there, the content does its job: consistent, considered, and built to last beyond the next post.
Veronica works with women navigating major life and career transitions, helping them find clarity, confidence, and direction for their next chapter.
The brief was to build a cohesive brand presence from the ground up — one that reflected the depth of her work, connected with her audience on a human level, and supported her broader business goals including her book, speaking, and coaching practice.
A complete brand identity developed from the ground up. Every element designed to position Veronica as a premium, considered practitioner and create immediate recognition across all touchpoints.
The brand system covers logo and logogram, colour palette, typography pairing, tone of voice, iconography, imagery direction, and a full brand guidelines document for consistent application.
Every 90 days, a full content calendar is developed covering posting cadence, content pillars, post types, themes, and caption direction across 36 posts.
The calendar maps each post to a strategic intent: educate, inspire, convert, or connect. Nothing is posted without a reason.
Captions are written in Veronica's voice: warm, direct, and grounded in her psychology background. The goal is always connection before conversion.
Brand photography direction and content imagery produced for use across social, web, and marketing materials. Book cover design for Strong Without Sacrifice by Veronica Sparagis.
A consistent visual identity and content rhythm, built and maintained across Veronica's Instagram grid over 90 days.
90-day performance across the full content series. March 12 to June 9, 2026.
Working with Nyrie at Sevthirteen has been an absolute game-changer for me and my business. From the very beginning, she took the time to truly understand not just what I do, but who I am and the vision behind my work.
Nyrie crafted a branded marketing strategy for me that was truly aligned, authentic, and powerful. She was collaborative, supportive, and energising at every step, bringing fresh ideas, insight, and knowledge to the world of marketing, and made what I felt was overwhelming feel simple and achievable.
The result is a clear, grounded marketing plan that reflects my voice, connects with my audience, and gives me confidence moving forward. I can honestly say Nyrie helped me turn my brand into something I'm proud to share with the world.
I highly recommend Sevthirteen to anyone ready to elevate their brand with heart, strategy, and impact.
If you're a service-based business looking for Instagram strategy and content that's built around your goals, not just your grid, I'd like to hear about your project.